Audience profile

Target audience:

Demographics: The target audience for my winter fashion magazine will be women aged 16-30 years old.  My audiences social status will be ABC1 which is middle class earning around £47,000 in their current job each year (eg managers, primary school teachers). I will target women aged 16-30 because i like fashion myself and fashion and how you look is important to people around that age range.

Psychographics: For psychographics they will be aspirers as they aspire to be how women and my models are represented in magazines along with caring a lot about how they look, very photogenic, social influencers and want to keep up with the latest fashion looks. They will value how their social media platforms look and spend a lot of time on there postings pictures etc. Other than my audience having a great interest in fashion they will also have an interest in photography (hobbie). 

My readership percentage for women will be around 90% and for males it will be 10% as i will be targeting more females however it appeals to both genders at the same time. My target audience will be lovers of magazines and value fashion as a whole.

Mia is 15 years old and currently studies sociology and PE at haydon school. At the moment her favourite hobby is trampolining and netball. She does trampolining outside of school on a monday after school and attends the school netball club.

Other than trampling and netball mia loves fashion and beauty. She is always shopping for the latest trends, the best looks for each season and keeping up to date. She goes out with her friends a lot to parties and outings like london or westfield.

She also keeps her social media followers up to date with her latest looks on the apps instagram and 21 buttons. One of many strengths about her is her creativity with fashion and makeup, always trying new things out.