Author: elliebartlett5

magazine cover:

After getting constructive feedback on my magazine front cover I changed some of my sell lines that I had chosen. I swapped ‘fashion is the armour t survive everyday life’ with the sell line ‘winter trends’ as I feel that the quote wont appeal to my target audience as much and the winter trends sell line represents more what the genre of the magazine is.

I have chosen to use this close up image of my model to be on the front cover of my magazine because it is very similar to other high end magazine brands like Elle and vogue as it attracts a larger audience. as you can see with my image ideas that I have chosen most of them are a close up or mid shot brining more attention to the model in the image.

I have then chosen these long shot images for the double page spread as it is a fashion magazine and it would appeal to the audience more if they could see the outfit on a model to get a better idea of what the outfit looks like.

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The selection process of images:

firstly I printed off a contact sheet Of all my images that I had taken and also had the images up on my computer screen.

step 1. I deleted and crossed off the images That I either did not like or were too blurry to be used.

step 2. I selected the images I thought would appeal to my target audience more to be kept. For example images that show off the outfits more.

step 3. Next I sorted the images into groups of close ups, long shots and mid shots images and again selected those that I preferred and that look more like the they would be in a high end magazine. This then cut down all my images to around 10 images.

step 4. As the images we’re all different sizes and angles I created my template for my front cover and double page spread to see which images fitted in the best without me having to change and re arrange the layout as the layout I had chosen was similar to most popular magazines brands.

step 5: lastly I was left with my final front cover image and 7 images for my double page spreads.

I have chosen this collections of articles as they all talk about someone and their inspirational story which others can relate to so it appeals to their audience. I also like the layouts of the articles that being a good proportion between image and text like the typical magazine look. I am aiming for the typical fashion magazine layout that being usually a large A4 image on the left side and a article on the right.. like all 3 articles I also am going to have large bold writing so it catches the readers eye and encourage them to read on into the magazine.

• Essential Winter cosmetic set
• Cosy fashionable winter styles 
• Winter style fashion
• Best guide to a great look
• Affordable Christmas Gift guide
• Winter bags, shoes & jewellery 
• The power of fashion
• 5 perfect holiday gifts

I have chosen to use these varying sell lines as they are very typical to a high end fashion magazine. These sell lines being typical to an everyday magazine it will catch people’s eye and instantly know it’s a women’s fashion magazine. Also promoting a sneak peak of products and clothing items that will be inside the magazines again making them buy the magazine because the products inside sound interesting.

• “I like my money right where I can see it, hanging in my closet” – Carrie Bradshaw 

• “Style is a way to say who you are without having to speak.” – Rachel Zoe

I have also chosen to use 2 quotes from famous fashionistas that are very inspirational and have significant meaning to them. When my audience see the quotes on the front cover of my magazine it will make them want to know more about the inspiring quote.

Slogans:

• ‘’A new look. A new read’’
• ‘’Affordable ideas’’
• ‘’Read outside of the box’’
• ‘’Your mind. Your magazine’’

I have chosen these catchy but short slogans to get the audience to engage with the magazine and really have that urge to buy it.

I have chosen these light pastel colours so my background does not stand out too much and that my main image of my model is the thing that catches my audiences eye. I have also chosen light colours because it can be easily lightened or darkened using photoshop or in design. I have also chosen these colours so they can match with the model in my magazines outfit.

In order for my magazine to appeal to my target audience more I done some research on past magazine cover produced by popular fashion magazine brands for example vogue,Elle and cosmopolitan. I was making notes of all the different colour schemes that they used on their front covers and as vogue Elle and Cosmo are all very popular high end magazine productions they must know what their audience wants. I had chosen the colour Pastel pink as an idea as it is a very typical girly colour in which my audience are women so can appeal to them more. I had also chosen the colours red and blue as colour connotation ideas as they stand out and are quite vibrant colours so will catch my target audiences eye. Lastly grey was another idea as it a modern colour in today’s society.

Demure- the meaning of the adjective demure is a modest and shy women. I chose this name idea as my target audience for my magazine is women an the word demure has significant meaning to it

Refined- the meaning of refined is something being processed and unwanted elements being removed but also connotes with being stylish and elegant.

Guide- I chose this name as a idea for my magazine because I am aiming for my magazine to be a helpful fashion guide for women

Blush- I chose blush to be a name idea as blush connotes with makeup which most women use so when my target audience which is women see the name blush they can instantly identify that it is a women’s fashion magazine

Moda- Moda is French for the word fashion. I thought that this name would be unique and sound high end as vogue meaning style and fashion also sounds like the word originates from a different language .

Selection- I chose the name idea selection as with fashion you can select what style you want, colour and clothing items that you wish to wear and that it is all about selecting what you want that creates an outfit and puts an outfit together.

I have chosen trendy winter outfits in order to attract a greater young audience who most likely to aspire to be like many social influencers. I have also chosen some simple winter outfits that most likely appeal to anyone like  have chosen a grey jumper which is a trendy colour with some jeans. To add some accessories to the outfit i have chosen a couple of side small bags which i use myself when i go out.

Costume:

My fashion magazine is going to be winter style so the outfits that will be worn by my model will be thick jumpers and long coats. I have chosen this winter style as they are very trendy when it comes to winter season. The colours that my model will wear are nudes and grey as this colour is also in fashion and will appeal to my target audience.

Target audience:

Demographics: The target audience for my winter fashion magazine will be women aged 16-30 years old.  My audiences social status will be ABC1 which is middle class earning around £47,000 in their current job each year (eg managers, primary school teachers). I will target women aged 16-30 because i like fashion myself and fashion and how you look is important to people around that age range.

Psychographics: For psychographics they will be aspirers as they aspire to be how women and my models are represented in magazines along with caring a lot about how they look, very photogenic, social influencers and want to keep up with the latest fashion looks. They will value how their social media platforms look and spend a lot of time on there postings pictures etc. Other than my audience having a great interest in fashion they will also have an interest in photography (hobbie). 

My readership percentage for women will be around 90% and for males it will be 10% as i will be targeting more females however it appeals to both genders at the same time. My target audience will be lovers of magazines and value fashion as a whole.

Mia is 15 years old and currently studies sociology and PE at haydon school. At the moment her favourite hobby is trampolining and netball. She does trampolining outside of school on a monday after school and attends the school netball club.

Other than trampling and netball mia loves fashion and beauty. She is always shopping for the latest trends, the best looks for each season and keeping up to date. She goes out with her friends a lot to parties and outings like london or westfield.

She also keeps her social media followers up to date with her latest looks on the apps instagram and 21 buttons. One of many strengths about her is her creativity with fashion and makeup, always trying new things out.